10 Jun How to Get More Customers and Make Bigger Profits by Spending Less on Advertising
You know, one of the most common but concerning failures I see among small business owners is their approach to getting new customers and/or repeat business....
05 Apr Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy to consider is the concept...
17 Mar Why Would Someone Buy Your Brand?
The primary job of marketing is to get your brand in front of the right audience. When the right people see value in your brand, they buy. So why does someone decide to buy your brand’s clothing?...
11 Feb Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi....
21 Jan Dumb Ways to Die
The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety initiative....
14 Dec Want More Sales? Stop Writing Like a Candy-Ass and Start Using Direct Response Copy
If you’re a business owner or an entrepreneur but you aren’t a big fan of being broke, then you’ll probably want to drop what you’re doing and listen up a minute....